Free SWOT Analysis Template
A free SWOT analysis template in Word and fillable PDF with starter questions, a TOWS strategy grid, a priorities page and a filled-in example.
Free ยท Word document, 5 pages, plus a 3-page fillable PDF in Letter and A4
Specifications
| Brand | Stelaah |
|---|---|
| Category | Spreadsheets and tools |
| Format | Word document, 5 pages, plus a 3-page fillable PDF in Letter and A4 |
| Pages | 5 |
| Paper size | US Letter and A4 |
| Fillable | Yes, type into the fields on a computer or tablet |
| Price | Free |
| Files | Stelaah SWOT Analysis Template.zip (81 KB) |
| Works with | Open the .docx in Word, Google Docs or Pages. The fillable PDFs work in Adobe Acrobat Reader, Preview, a browser, Goodnotes or Notability, or print them on Letter or A4. |
| Licence | Use it yourself, on all your devices. Please do not share or resell the files. |
| Language | English |
| Includes | 4 boxes with starter questions, 5 Word pages, 2 paper sizes |
A free SWOT analysis template that goes past the four boxes. Write the decision you are making at the top, then list strengths and weaknesses inside the business and opportunities and threats outside it. Starter questions for each box help you get going.
Then turn it into a plan. The strategy grid pairs each side of the SWOT: use a strength to win an opportunity, fix a weakness before a threat finds it. The last page keeps the few actions that matter, each with an owner and a due date.
The Word document includes a filled-in example for a small studio. The fillable PDF has the SWOT, the strategy grid and the priorities page in Letter and A4.
Get it free in the Stelaah Store
See inside
What's inside
3 files in one download: a Word document and fillable PDFs in Letter and A4.
| Section | Pages or size |
|---|---|
| How to run it and starter questions | 1 page |
| Filled-in example | 1 page |
| Blank SWOT | 1 page |
| Strategy grid | 1 page |
| Priorities and actions | 1 page |
| Fillable PDF | 3 pages |
Who it's for
- Small business owners planning the year
- Students writing a business or marketing assignment
- Teams deciding whether to launch something new
You may be looking for
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- tows matrix template
Works with
Open the .docx in Word, Google Docs or Pages. The fillable PDFs work in Adobe Acrobat Reader, Preview, a browser, Goodnotes or Notability, or print them on Letter or A4.
Questions
- Does it work in Google Docs?
- Yes. Upload the .docx to Google Drive and open it with Google Docs. It also opens in Word and Pages.
- What comes after the SWOT?
- The strategy grid. Pair strengths and weaknesses with opportunities and threats to find moves, then pick three to five and give each an owner and a date.
- Which apps does it work with?
- Open the .docx in Word, Google Docs or Pages. The fillable PDFs work in Adobe Acrobat Reader, Preview, a browser, Goodnotes or Notability, or print them on Letter or A4.
- Is it really free?
- Yes. Add your name and email once and every free Stelaah download opens on this browser. No account is needed.
- What do I download?
- Stelaah SWOT Analysis Template.zip (81 KB).
- Can I share or resell it?
- Use it yourself, on all your devices. Please do not share or resell the files.