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Creative brief Villa Amandine Brand identity SJ MB 2 editing
Creative brief
Drafted by Aria from the project record · Villa Amandine
BACKGROUND

Villa Amandine is a six-room guesthouse in the Luberon, opening a second property in spring. The current identity was made in-house and does not hold up beside the room rates.

OBJECTIVES

Carry the warmth of the existing place into something that reads as considered at a higher price point. Work across signage, print and a booking site.

Drawn from the signed agreement, the discovery workshop notes and two client messages.

Comments and live editing with your team.
MBMarc Bell

Can we name the two competitors here? Amandine asked on the call.

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