Exact asset and version
Every review needs an unmistakable file, cut, page, frame, or deliverable version.
Useful proofing keeps comments attached to the correct asset and version, separates contributors from approvers, and carries the final decision into the project plan.
Every review needs an unmistakable file, cut, page, frame, or deliverable version.
Keep the review window, contributors, conflicts, and resolved comments visible.
Record who approved what, when, with which conditions, and what happens next.
Asset support matters, but version clarity, client usability, and project handoff determine whether review actually finishes.
Include the file types, sizes, variants, and mobile experience your clients actually use.
Check whether the system makes conflict and decision authority visible before revision begins.
Confirm that old comments remain historically accurate without appearing to apply to the new version.
Verify that approval names the approver, version, time, conditions, and downstream owner.
A fast social-content review and a regulated campaign approval need different controls.
It presents a specific creative asset for review, collects contextual feedback, tracks versions, and records an approval or revision decision.
No. Proofing is the review process. Approval is an authorized decision about a named version.
Test the hardest real asset type, a contradictory review round, client mobile access, and the handoff after final approval.
Start with one active deliverable and one authorized approver.