Small Business Planner

Connect positioning, offers, customer evidence, marketing, sales, delivery, cash, capacity, and weekly decisions. Designed for freelancers, creators, and small teams building or operating a service business.

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STELAAH
SECTION 01

Business direction

Customer
Problem
Offer
Why choose us

Built for a real planning practice.

This is an original Stelaah design informed by recurring planner needs in the digital tablet market. It is not a copy of any seller's artwork, structure, or content.

Tablet-first PDF

A 4:3 landscape format that feels natural on iPad and Android tablets.

Hyperlinked navigation

Tap the index and side tabs to move between every section quickly.

Fillable fields

Type directly into standard PDF form fields or annotate by hand in your preferred app.

Undated and reusable

Start any time, duplicate pages when your app supports it, and return without wasted dates.

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9 connected sections.

Business direction

Anchor activity in a specific customer and problem. Includes customer, problem, offer, why choose us.

90-day outcomes

Choose a bounded set of business results. Includes revenue outcome, customer outcome, delivery outcome, system outcome.

Offer planner

Make scope, price, and delivery clear. Includes offer and result, included and excluded, price and terms, proof needed.

Marketing plan

Connect messages to a reachable audience. Includes audience and channel, core message, content or campaign, evidence to measure.

Sales pipeline

Keep opportunities and next actions visible. Includes lead or company, stage and value, next action, decision date.

Client delivery

Track active commitments and risks. Includes client and outcome, current milestone, next deliverable, risk or dependency.

Cash plan

See income, costs, tax, and runway together. Includes expected cash in, committed cash out, tax reserve, runway or buffer.

Capacity plan

Protect promises from overloaded calendars. Includes available hours, committed hours, sales and admin time, buffer.

Weekly CEO review

Make the next decision from evidence. Includes wins and numbers, customer signals, risks and decisions, next-week priorities.