Consent and minimization
Collect only the operational fields required for the stated analysis and remove direct client identifiers.
A benchmark should explain how the number was produced.
Stelaah is collecting an agency operations dataset. Until the sample is sufficient, this page publishes the definitions, inclusion rules, and planned analysis rather than presenting invented averages.
Definitions before conclusions.
Every measure will include its formula, sample, period, exclusions, and known limitations.
Delivery reliabilityPlanned versus actual completion and the reason for material variance.
Approval speedElapsed time from a review-ready version to an authorized client decision.
Commercial healthEstimated versus actual effort, external cost, recognized revenue, and project margin.
Cash conversionElapsed time from billable milestone to invoice, and from due date to verified payment.
No invented averages and no anonymous certainty.
Stelaah will publish sample size, collection dates, business mix, metric definitions, missing-data treatment, and material conflicts of interest with every result.
Comparable definitions
Normalize dates, currency treatment, status meaning, and the unit of analysis before aggregation.
Visible limitations
Explain selection bias, small groups, missing records, and where the data cannot support a conclusion.
Help produce evidence worth citing.
Participation and questions are welcome. No customer result will be published without permission.