Social Media Content Calendar Template

An editable content calendar workflow for planning, production, review, approval, publishing, monitoring, and learning across channels.

Drafts save privately in this browser.

Name the record before using the checklist.

Campaign or themeAudienceDate rangeContent ownerApprover

Move the checklist beyond a first draft.

0 of 5 context fields completed0 of 12 checks completedReviewer and review date not recorded

Working status

Reviewer or accountable ownerReview dateVersion

A high score means more of the working record is filled in. It does not create client approval, legal authority, or professional sign-off.

Strategy

Define audience, business outcome, channels, content roles, voice, and guardrailsChoose themes and formats that can be supported with original evidence or expertiseSet a realistic publishing cadence and accountable owner

Notes and exceptions

Production

Record the content idea, source, format, channel, owner, draft date, and publish windowLink assets, rights, accessibility needs, tracking, and campaign contextSeparate draft, internal review, client review, approved, scheduled, published, and retired states

Notes and exceptions

Approval and publishing

Name the approver and exact content versionCheck links, claims, spelling, visual crops, captions, accessibility, and channel requirementsRecord the scheduled time, publisher, final URL, and any change after approval

Notes and exceptions

Monitoring and learning

Review comments, questions, issues, and response ownershipRecord comparable results without presenting estimates as verified outcomesCarry useful questions and evidence into the next content decision

Notes and exceptions

Treat this as a starting point, not automatic authority.

Adapt roles, approvals, legal, tax, accounting, security, privacy, and professional requirements to the actual organization and jurisdiction. Record who reviewed material changes.

Want to keep this connected to the client and project?

Continue in Stelaah with the people, decisions, files, work, and finance beside the checklist.

Continue in Stelaah

Social Media Content Calendar Template

Name the record before using the checklist.

Move the checklist beyond a first draft.

Strategy

Production

Approval and publishing

Monitoring and learning

Treat this as a starting point, not automatic authority.

Continue with the connected workflow

Want to keep this connected to the client and project?