Start with the change
Describe the business or client outcome before listing outputs.
Project Brief Generator
Create a clear project brief with outcome, audience, deliverables, constraints, ownership, approval, and acceptance criteria.
Use the output as a decision draft.
Make scope testable
A deliverable needs acceptance evidence, an owner, and a boundary.
Name decision authority
Contributors can advise, but the final approver must be explicit.
Record uncertainty
Assumptions and missing information belong in the brief before they become schedule risk.
What to know before using it.
What is the difference between a project brief and a creative brief?
A project brief governs the wider outcome, scope, ownership, timing, and acceptance. A creative brief goes deeper on audience, message, brand, format, and creative direction.
Who should approve the brief?
Use the person authorized to accept scope, priorities, timing, and commercial consequences for the client or sponsoring team.
Should assumptions be included?
Yes. Mark them as assumptions, name who must verify them, and avoid treating them as agreed facts.
Turn the draft into live work.
Continue in Stelaah when the result needs owners, client context, decisions, files, dates, and progress.
Continue in Stelaah