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Running an agency

Estimates and proposals that win the work

The Stelaah estimates view, a proposal ready to send to a client

A slow, generic proposal loses jobs. Here is how to send a clear estimate fast, turn it into a project the moment it is accepted, and never retype a line.

Speed wins the job

The studio that replies with a clear, confident estimate first often wins the work, even at a higher price. When a proposal takes days and looks like a wall of text, the client cools. The goal is a tidy estimate out the door while the conversation is still warm.

Clear beats clever

A good estimate makes the decision easy. Line items the client understands, options where they help, and a total with no surprises. In Stelaah you build from a reusable structure, so every estimate looks considered without starting from a blank page.

  • Reusable line items and packages, so you are not retyping.
  • Options the client can choose, without a new document.
  • A clean, branded look that matches your studio.

Accepted becomes a project

The moment an estimate is accepted, it should become the work, not a task to recreate it. Stelaah turns the accepted estimate into a project and an invoice schedule, carrying the numbers across so nothing is retyped and nothing is dropped between yes and go.

Priced to keep your margin

Because estimates connect to tracked time and reports, you learn which kinds of work actually make money. Next quarter's proposals get sharper, and you stop underpricing the jobs that quietly cost you.

See it in the product: Estimates in Stelaah.

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The Stelaah team

We build Stelaah, the workspace for client work. We write about running studios, agencies, and venues without the busywork.