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Client journey map worksheet

A journey-mapping worksheet for seeing every stage of the client experience, the questions clients ask, ownership, friction, and moments that build trust.

What is inside

You want to improve the whole relationship, not only one isolated workflow.

  1. Map the client stages
  2. List client goals
  3. Capture questions and emotions
  4. Name the internal owner
  5. Spot friction
  6. Choose one improvement