Business operations concept · updated August 9, 2026
Cohort Analysis
Cohort analysis groups clients by when they started and tracks how each group's behavior changes over time, rather than looking at all clients as one pool.
Example
Comparing the one-year retention of clients who signed up this year against those who signed up last year reveals whether onboarding has actually improved.
Why it matters
Blending all clients together can hide that a specific change, like a new onboarding process, genuinely improved outcomes for everyone who came after it.
Limits and cautions
Cohorts need to be large enough to draw a meaningful conclusion; a small, recent cohort can look misleadingly good or bad by chance.
Relevance to Stelaah
Stelaah's client records carry a start date that can group clients into cohorts for this kind of comparison where that reporting is available.
This connection describes product intent, not a guarantee that every plan or workflow supports every related capability.