Business operations concept · updated August 9, 2026
Net Revenue Retention
Net revenue retention measures revenue growth or shrinkage from an existing client base alone, including expansions, downgrades, and churn, excluding new clients.
Example
A business starts the year with $100,000 in recurring revenue from existing clients; after expansions, downgrades, and a few cancellations, that same cohort now generates $108,000, a 108% net revenue retention.
Why it matters
A figure above 100% means the existing client base is growing on its own, which is a stronger signal of product and relationship health than total revenue growth alone.
Limits and cautions
The metric can look healthy even while losing many small clients, if a few large expansions offset the losses. It's worth pairing with a client count view.
Relevance to Stelaah
Stelaah's invoice and client records can supply the recurring revenue figures this metric is calculated from, where that billing data is tracked.
This connection describes product intent, not a guarantee that every plan or workflow supports every related capability.